Fitting Marketing Into the Right Mold

Fitting Marketing Into the Right Mold

Traditional agency structures usually have a set team assigned to each client. There may be a point-of-contact for the client, account assitants, and some creatives can be pretty typical. However, not all companies may benefit from this model. I once had a client...
How Compensation Can Influence

How Compensation Can Influence

When hiring an agency or looking for a way to outsource your marketing, it may not be top-of-mind to check how they’re compensated. Historically, many ad agencies receive a majority of their compensation based on advertising spends. For years, a 15 percent commission...