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Traditional agency structures usually have a set team assigned to each client. There may be a point-of-contact for the client, account assitants, and some creatives can be pretty typical. However, not all companies may benefit from this model.

I once had a client with a small internal team whose needs changed really rapidly. Due to their production schedules, new products would roll out ever few months or so. This created a bit of a problem we had to solve with them. One month they may have all PR needs, while another month it’s all photography and video production with a little design. Another month may be a mixture of both. Plus how big the projects were fluctuated too.

Benefits, from an adaptable agency model can shoe production talent can be plugged in and out when needed.

Smaller companies with sole marketing decision makers and limited in-house staff can also benefit from this model. Maybe they just need some consulting to see if they’re moving in the right direction, or they need a full marketing department to take care of day to day communications activites.

There’s huge benefit to larger organizations who may have a full, robust team of 10-15. Deadlines may creep up, or projects aren’t going through the funnel as quickly and they just need some help to flush them out. Sometimes, budget becomes an issue and an adaptable outsourced structure can accommodate by finding partners that fit within that constraint but still deliver good quality work.

Overall, whatever the marketing structure may be, it’s helpful to find an outsourced team that’s flexible.