Fitting Marketing Into the Right Mold

Fitting Marketing Into the Right Mold

Traditional agency structures usually have a set team assigned to each client. There may be a point-of-contact for the client, account assitants, and some creatives can be pretty typical. However, not all companies may benefit from this model. I once had a client...
How Compensation Can Influence

How Compensation Can Influence

When hiring an agency or looking for a way to outsource your marketing, it may not be top-of-mind to check how they’re compensated. Historically, many ad agencies receive a majority of their compensation based on advertising spends. For years, a 15 percent commission...
Unrecognized Authorities Becoming Recognized

Unrecognized Authorities Becoming Recognized

UNRECOGNIZED AUTHORITIES BECOMING RECOGNIZED SITUATION UNRECOGNIZED AUTHORITIES Soltis Investment Advisors, one of the pioneers in fiduciary investing, is one of the largest firms in the Western United States and was managing a portfolio of over 2 billion dollars in...
Banking on Relationships

Banking on Relationships

BANKING ON RELATIONSHIPS SITUATION LUKEWARM STAGNATION State Bank of Southern Utah (SBSU), is a strong financial institution with its roots planted deep into Southwest corner of Utah. Over its 60 years, it has developed strong advocates and a loyal following. Though...
A Boost in Presence

A Boost in Presence

A BOOST IN PRESENCE SITUATION A BOOST IN PRESENCE Wilson Electronics launched weBoost, one of the largest manufacturers of cell phone signal boosting devices. WeBoost was diving into the Global market, starting with  Southeast Asia and Canada. WeBoost was in a unique...