EFFORTS MAXIMIZED BY STRATEGY 

SITUATION

COST EFFICIENCY

A well-established company, Balance of Nature found historical data that showed growth spikes during periods where they were heavily involved in radio advertising. For many months, they strategically implemented this plan in major markets. But when this worked as predicted, they realized they needed help to handle that growth properly. Looking at the numbers they realized that, while they were getting new customers, each one was costing them close to $100 to acquire.

  • Brand Strategy 80%
  • Online Advertising 50%
  • Print Design & Layout 75%
  • Media Planning 60%
  • Paid Search Marketing 35%
  • Ad Design 55%
  • Messaging 75%

STRATEGY

DEFINED GAME PLAN

Balance of Nature understood that more strategic methods — including an online game plan — could help them reduce those costs and increase profits. This included defining their brand and letting it direct all design, messaging, and advertising decisions. They sought our help in creating a more robust and strategic online presence. Since they had already gained recognition through radio ads in certain locations, we leveraged that recognition through localized online advertising in their newly-defined brand.

IMPACT

VALUE OF STRATEGY

Their own efforts now magnified, Balance of Nature saw customer acquisition costs drop dramatically. One contributing factor was seen in their paid search efforts, getting a return of $15 for every $1 spent. Seeing the value a solid strategy brought to their online efforts, Balance of Nature continues to utilize Rukkus to be strategic in all their communications.