PUTTING ON A NEW STRATEGIC LENSE

SITUATION

IT’S ALL ABOUT THE PRODUCT

Driven by innovation, this company manufactures and distributes performance sunglasses, caps, apparel and accessories. BEX initially made headway with the western market but made careful choices in presentation to make sure they weren’t pigeonholed as a sunglass tailored for only for bull-riders. Initial contact was made with bigger market retailers that catered to the outdoor enthusiast with a fashion sense. BEX’s quality sunglasses made with innovative materials and technology plus an expanding line of accessories and apparel poised them to start aiming for a grand entrance.

  • Brand Strategy 80%
  • Product Catalog 50%
  • Print Design & Layout 75%
  • Media Planning 60%
  • Logo/Identity 35%
  • Ad Design 55%
  • Product Warehouse 75%

STRATEGY

BRAND IT

Rukkus helped BEX solidify their brand platform and created message guidelines and helped strategize retail distribution and create retail displays and collateral.

IMPACT

THE PERSONAL CONNECTION

With a consistent guide, BEX has been able to target their audience with specific messaging. Customers are able to better understand and connect with BEX, and they were able to become distributed in over 200 Academy Sports stores in the Southeast United States, along with other specialty retail stores.