MIXING THINGS UP FOR MORE IMPACT

SITUATION

AN INTERNATIONAL BRAND

A brand recognized throughout the world for it’s unsurpassed quality and superior designs. Bosch was seeking additional opportunities to enter mainstream markets in the U.S. And Canada.

  • Executive Leadership 85%
  • Online Strategy 80%
  • Website Development 50%
  • Public Relations 75%
  • Print Design 60%
  • Product Photography 35%
  • Online Advertising 65%
  • Video Production 75%
  • Collateral Design 55%

STRATEGY

MIXING THINGS UP

Capitalizing off of an internationally renowned reputation for quality, a holistic communications strategy was developed utilizing PR, social media and advertising. Key decisions about distribution and design were made to leverage exposure and sales in both Costco and Bed Bath and Beyond.

IMPACT

A PERFECT SEASON

Consumers were eager to bring their loyalty to a company that they knew is creating high-quality products. The social media engagement exploded. Sales increased dramatically. With specific communication efforts and education about products, BOSCH Mixers was able to sell twice as many mixers in one quarter than they ever had in the same quarter previously. BOSCH jumped from only being in 11 Costco locations to 110 throughout the Western United States.