How Compensation Can Influence

How Compensation Can Influence

When hiring an agency or looking for a way to outsource your marketing, it may not be top-of-mind to check how they’re compensated. Historically, many ad agencies receive a majority of their compensation based on advertising spends. For years, a 15 percent commission...
What Drives Your Communications Efforts?

What Drives Your Communications Efforts?

Think back to the days before smartphones and GPS.Before embarking on a road trip or venturing out to places unknown, you’d grab a map or road atlas. Without one, you’d have trouble getting to your destination. Even today, you would be unwise to plan such...