Golden Ideas Deserve Golden Production

Golden Ideas Deserve Golden Production

You’ve spent a ton of time and energy thinking about your company’s brand. How you want to speak to your audiences, who they are, and what’s your company’s tone and personality. You might’ve even invested in a new logo and identity to match. You’ve also spent hours...
Fitting Marketing Into the Right Mold

Fitting Marketing Into the Right Mold

Traditional agency structures usually have a set team assigned to each client. There may be a point-of-contact for the client, account assitants, and some creatives can be pretty typical. However, not all companies may benefit from this model. I once had a client...
How Compensation Can Influence

How Compensation Can Influence

When hiring an agency or looking for a way to outsource your marketing, it may not be top-of-mind to check how they’re compensated. Historically, many ad agencies receive a majority of their compensation based on advertising spends. For years, a 15 percent commission...
Stop Playing Marketing Whack-a-Mole

Stop Playing Marketing Whack-a-Mole

Great communication is essential to marketing. You discuss it in endless meetings. You chase after it in every campaign. You analyze, evaluate, and stew over it every day. And just when you think you have it figured out, it still doesn’t work as expected....