UNRECOGNIZED AUTHORITIES BECOMING RECOGNIZED

SITUATION

UNRECOGNIZED AUTHORITIES

Soltis Investment Advisors, one of the pioneers in fiduciary investing, is one of the largest firms in the Western United States and was managing a portfolio of over 2 billion dollars in assets. Soltis saw an opportunity to demonstrate their knowledge and status and further position themselves as a true authority in their industry.

  • Media Relations 80%
  • Story Pitching 50%
  • PR Strategy 75%
  • Lifestyle Photography 35%
  • Identity/Branding Guide/Messaging Guidelines 60%
  • Collateral Design 55%
  • Copywriting 65%
  • Promotional Items 75%

STRATEGY

TELLING THEIR STORY

Rukkus was able to create an annual public relations strategy to build relationships with local and national media. We also developed messaging and brand guidelines complete with new photography, creative and content collateral. Rukkus also created a strategy for industry outreach.

IMPACT

A KNOWLEDGEABLE VOICE IN THE PUBLIC EYE

It took Soltis 20 years to grow their portfolio to managing over 1 billion dollars. Through a series of focused efforts, over the course of a year and a half, they were able to double their portfolio to 2 billion dollars. Their visibility has increased and more opportunities have come to share their message nationally and regionally. They have become an credible voice in the industry. For example, The American Society of Pension Professionals & Actuaries (ASPPA), a national organization, now recognizes Soltis as a strong voice of authority in their field.