MARKETING IN SURROUND SOUND

SITUATION

THEY KNOW IT

TruAudio is an innovative manufacturer of speakers and audio products. TruAudio strived to be a voice of authority in the A/V industry. Despite having an eagerness to support their dealers, their efforts were fragmented and lacked a master strategy. Without a focused plan, they were not being talked about in the media with constancy or achieving the revenue levels they should be.

  • Tradeshow Coordination 45%
  • Public Relations 75%
  • Booth Design 80%
  • Accessory Photography 35%
  • Video Production 75%
  • Graphic Design 60%
  • Online Strategy 65%
  • Instructional Videos 50%
  • Social Media Management 55%

STRATEGY

THE WHOLE UMBRELLA

Not only did TruAudio want people to understand who they were, they also wanted more people talking and thinking about them in a consistent and frequent manner.  After developing a master strategy, a few methods that were used were:

Formed a new brand platform with a company style and message guidelines; Created quarterly marketing and communication strategies; Created new consistent PR strategy and identified new key media; Handled creative production including product videos, graphic design, and web design; Generated new community outreach strategy through nonprofit partnerships;  Produced new dealer targeted social media strategy including voice and culture of dealers.

IMPACT

TURNING THE DIAL

TruAudio now has a workable plan for communicating with their customers. Their customer relationships have flourished under this strategy, and they have become fiercely loyal and deeply committed to TruAudio. TruAudio now enjoys frequent attention and headlines from major media and trade publications. They have also seen consistent month-over-month revenue growth for the past 2 years.